What are click rates?

Click rate (click-through rate) tells you the percentage of people who’ve seen your content - email, plug-in, or a social post - that end up clicking on it. This metric can help you gauge how enticing your content is and how closely it matches your keywords and other targeting settings. It is the total number of clicks that your activity or CTA receives divided by the number of opportunities that people had to click. It is an important KPI when measuring performance.