What is a SPAM complaint?

Overview

A complaint is registered when someone marks an email they received as Spam or Junk.

Complaint notifications are sent to the sender, the ISP provider, and the Unifyr platform. When this happens, the recipient is given the status 'Spam' in the contact list. The recipient email address is added to the Suppression List for your account. 

For information about the Suppression List, see Suppression List.

If your account is consistently generating a complaint rate higher than 0.1%, it is an indication that people are not happy receiving these emails and/or there is a serious problem with how you are creating your lists.

Accounts that generate a lot of complaints can cause many problems with delivery, especially if they are part of a shared IP pool used by multiple customers. These accounts may be blacklisted among Internet Service Providers as a known source of spam and/or suspended from sending future mailings form the portal.

Navigate to Recent Activity on a campaign to see the SPAM reports.

Related Topics

• What is an acceptable number of complaints, bounces and unsubscribes?
• Best Practice: Contact Lists