Role-based email addresses (like admin@, help@, sales@, leads@) are email addresses that are not associated with a particular person, but rather with a company, department, position or group of recipients. They are not generally intended for personal use, as they typically include a distribution list of recipients.
What are challenges of role addresses?
Role-based addresses are typically company addresses defined by a job rather than a person and are often managed by several people. It is impossible to prove that everyone who will receive emails at these addresses has given their consent to receive them. Additionally, these types of addresses are associated with high bounce rates, high spam complaints, and spam traps.
It is expected that you have a relationship and consent from every contact you load into the portal, or that you’re using the Opt-In Authorization process to re-confirm contacts' opt-in status.
How are these type of email addresses handled in the portal?
When someone attempts to add a role-based email to a contact list, the address is ignored by the mailserver when sending emails to the contact list. Here are some common blocked addresses (note: this is not a definitive list):
- abuse@
- accounting@
- admin@
- auctions@
- billing@
- contact@
- contactus@
- events@
- finance@
- help@
- law@
- leads@
- list@
- mail@
- marketing@
- noc@
- noreply@
- office@
- postmaster@
- pr@
- purchasing@
- recipients@
- sales@
- webmaster@
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