How do I add an unsubscribe link to any of my own mailings I have created?

An Unsubscribe link is automatically added to any email that doesn't already have one. It is required under anti-spam law - see What is the Anti-Spam Law? for information.

To manually insert an Unsubscribe link, for example if you're using a blank template or have accidentally deleted the autogenerated one:

1. Navigate to the Personalization tab of the email editor.
2. Insert the required Unsubscribe text - usually in the footer of your email.
3. Highlight the text.
4. Select one of these options in the text editor:
   • Link -  select Link Type = URL, and add the value [UNSUBSCRIBE] to the URL field (include the braces)
   • Special links > Unsubscribe > Unsubscribe
   • Special links > Unsubscribe > Global unsubscribe
5. Select Save or Save & Next to save the change.

For more information, see Adding Special Links to a Marketing Email.