Mailing Credits

• One email credit equals one email target recipient.
• Credits are reset and replenished according to your authorized service tier at the beginning of every month. 
• Test emails do not count against your partner credits.
• Opt-in Authorization emails do count against your partner credits. You are responsible for negative sender reputation results from these emails.

A partner is allotted a number of email credits per month, based on their current email service tier. The > Settings > Mailing Credits page shows how these have currently been used. The page is available to the account administrator.

• Monthly Limit: The number of email credits allotted per month.
• Sent: The number of individual emails that have been sent out month-to-date. Opt-in Authorization emails are considered as part of the Sent email count.
• Remaining: The number of emails available to send out month-to-date.
• Per Mailing Limit: The number of emails the partner is allowed to send out in one mailing.
• Bounce Rate: This bounce rate indicates the percentage of times this month your emails have failed to reach their destination successfully. A monthly bounce rate lower than 8% will qualify for increased mailing limits review. However, your bounce rate should be less than 5% to maintain a positive sender reputation.

The administrator may request an increase to the account's mailing limit if the account meets these basic conditions:

• You must use at least 50% of your current limit
• Your bounce rate must be less than 8%

If you qualify, the administrator can click Request Review in > Settings > Mailing Credits. The request is sent directly to our support team. You will see a confirmation that the email was sent on the Mailing Credits page.

The support team will then review your recent mailing history and determine if you are eligible for a mailing credit increase. 

These additional guidelines define how your sender reputation is determined, and indicate what you can do to improve your reputation if your recent spending history is outside of our thresholds.

• Consistent marketing activity - You should send an email at least once every 6 months.
• High engagement from recipients - Based on the open/click-throughs of emails you send.
• Hard bounces - Expected results: 0% - 1% Should never exceed: 5%.
• Unsubscribes - Should never exceed: 1%.
• SPAM complaints - Expected results: 0.10% Should never exceed: 0.25%.

For information on maintaining good practice for your contact lists, see Best Practice: Contact List Compliance and Best Practice for Contact Lists.

Email Marketing best practices and standards require partners to demonstrate they understand consumer privacy guidelines dictated by Internet Service Providers (ISPs) and Email Service Providers (ESPs). Unmanaged email communities place the platform, our ESP, and partners at risk for blacklisting from ISPs. Blacklisting is an ISP-initiated complete suspension of email traffic from a sending IP owned by our ESP. These IPs are volume-limited and a loss of IP is detrimental to all parties involved and represents a lost percentage of overall possible email volume bandwidth provided by our ESP. It is rare for an ESP to negotiate a reversal of an ISP IP blacklist. Therefore, managing partners in tiers is the safest way to check partner sender reputation health as they build email capacity.

Tiers Explained

Partners can move to the next service tier, and number of mailing credits, by establishing a healthy sender reputation within their current tier. This starts at Tier 1. User Admins can initiate a formal review with Support through the mailing credits interface in the partner portal ( > Settings > Mailing Credits) and upgrade to the next service tier upon successful demonstration of low bounce rate, low unsubscribes and no SPAM complaints using 50% of current email tier capacity. At any time, Partners can lose access to earned tiers up to and including permanent suspension from email service if sender reputation is damaged by negative email results tracked by sender reputation.

Email Service Tiers

Example of a Partner Leveling Up

Mailing 1: at least 1250 emails (50% of Tier 1 allocation of 2500) sent in the current month used for baseline reputation. If threshold requirements are met, the partner can request and receive an additional 2500 emails (Tier 2).

Mailing 2: at least 2500 total emails (50% of Tier 2 allocation of 5000) used for reputation measurement. If threshold requirements are met, the partner will receive an additional 5000 emails (Tier 3).

Mailing 3: at least 5000 total emails (50% of Tier 3 allocation of 10,000) used for reputation measurement. If threshold requirements are met, the partner will receive an additional 10,000 emails (Tier 4).

Additional tiers are available to those partners meeting the criteria for Tier 4 - 20,000 and beyond.