Creating Your Own Campaigns

Overview

A campaign is a collection of marketing activities such as emails, email workflows, web plugins, and multimedia assets. A campaign can be supplier-provided, or you can create your own campaign. Campaigns allow you to gather data in one place for all the marketing activity around a specific product or service.

Create your own (CYO) campaigns give you more control over scheduling and which activities you add to the campaign.

In this article, we explain how to create a CYO campaign.

Before You Begin

Creating your own campaigns is one of the more advanced tasks in the portal. You should already be familiar with activating, launching, and managing supplier-provided campaigns before you create your own. You should be familiar with the topics covered in these articles before you begin:

• About Content and Web Syndication
• About My Campaigns
• About Browse Campaigns
• Activate Campaigns
• Manage Campaigns
• Manage Emails

How to Create Your Own Campaign

1. Navigate to Campaigns > My Campaigns.
2. Click Create Your Own Campaign.
3. Provide a name for the campaign.
4. Click Create. The campaign now exists as an empty container in your My Campaigns list.

From here, you can add activities to the CYO campaign and activate the CYO campaign as you would any other campaign. Learn more at Activate Campaigns and Manage Campaigns.

One of the greatest benefits of creating your own campaigns is creating your own emails to add to CYO campaigns. Learn more about CYO emails at Create Your Own Emails and Advanced Email Editing.

Related Topics

• Get Started with Campaign Marketplace
• Get Started with Contacts and Contact Lists