You can view all of your marketing data in the Reporting Overview report (if your supplier has enabled it). for more information, see Reporting Overview Report.
The goal of any data analysis is to learn more, draw conclusions, and recommend changes that will improve performance. The Reporting Overview report provides a visual dashboard of your portal data.
Getting Value from Reports
- Platform Analytics gives you insight into who is visiting your website, whether it's at a company or an individual level. We track portal-generated pages that have our analytics code on them. This information is then processed into the summary reports you see under the Analysis tab.
- View reports on the performance of all marketing tactics and steps, specific to each individual partner.
- Schedule the reports to be sent via email on a regular basis.
- Evaluate ROI, the performance of tactics, the number of leads generated, and adoption of collateral from the data generated by the reports.
- Modify reports for specific time-frames and data comparison.
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