On-Demand Event Campaigns

In the partner portal, you can activate an On-Demand Event Campaign to provide its content to your contacts. To activate the campaign, follow these steps. For more information about activating campaigns, see Activate Campaigns.

1. Navigate to the Browse Campaigns or Virtual Event Center page (or equivalent) in your portal.
2. Filter the list of campaigns to Campaign/Event Type:  On-Demand Event, if required.

3. Find the campaign you’d like to activate.

   

4. Click Details.
5. In the campaign details page, review the activities/tactics that are included in the campaign, and select which you want to use. All activities are selected as a default. You can preview the items here, and get more details about each one.
6. Click Continue. You have a final opportunity to choose what activities to include in your campaign, by clicking the X next to content you want to remove.
7. In the Campaign Dashboard, review each activity in the campaign. You can also use the Add Activity button to add further tactics provided by the supplier to the campaign. For more information, see Manage Campaigns > How to Add Activities to Campaigns.
8. Click Review against each of the activities in the campaign.

9. Click Review against the tasks for the activity - for example, an email might have Complete Details and Settings, Review Personalization, Specify Recipients, and Select Send Date/Time tasks. Use Save & Next or Previous to move between the tasks for each activity.

   

10. Complete all the tasks for each activity, to add your own personalization, branding, configuration, contact list, and other details to the campaign. For more information, see Manage Campaigns and Activate Campaigns.
11. Once you've reviewed and personalized all the activities, the campaign is Active. You can edit the campaign name, add activities and recipients, and check generated leads, recent activity, and other data by opening the campaign in My Campaigns. For more information, see Manage Campaigns and About My Campaigns.

You can get information about email responses and generated leads for an On-Demand Event campaign:

Email responses:

1. Open the active campaign you want to review, from the Browse Campaigns or Virtual Event Center page (or equivalent).

2. In the Campaign Dashboard, view a summary of performance of included emails, web links and social media, and see the number of leads the campaign has generated.

   

Generated leads:

1. Open the active campaign you want to review, from the Browse Campaigns or Virtual Event Center page (or equivalent).
2. Go to the Leads tab on the left-hand side of the campaign.

3. View the list of leads generated by the campaign. A lead is generated when a recipient completes a contact form included with the recorded event.