About Social Media Campaign Dashboards and Analysis

Overview

A campaign is a collection of marketing activities that includes emails, email workflows, web plugins, print media, online ad campaigns, social media posts or any combination of the above. You can use supplier-provided campaigns or create your own. By creating campaigns, you will be able to gather data in one place for all the marketing activity around a specific product or service.

The social media campaign is a series of automated social media posts that will be sent - or not - based on your marketing strategy.  This allows you to send the right message to the right person at the right time.

Campaign Dashboard for a Campaign in Draft Status

When a campaign is in Draft status, the dashboard shows these areas:

1. Alerts notify you of actions to take to complete the Social Media posts.
2. Individual sections show the content included in the campaign.

To access the Campaign Dashboard for a campaign, open the campaign. Go to the Campaign Dashboard tab in the left sidebar.

Activity Dashboard for an Active Campaign

Once a campaign is active and appearing on the social outlet, the social activity will begin building statistics. The Activity Dashboard displays statistics for Clicks, Likes, Shares, Follows, etc., depending on what activities are in the social media campaign. 

You can see these details in the Recent Activity and Analysis tabs in the left sidebar of the campaign.

• Last 12 Months is the default timeframe for the graph display but you can change it to Last 14 Days, or Last 12 Weeks.
• A count of social comments displays above the graph.
• Select any of the metrics, e.g. Social clicks or Social shares, to change the display of the graph. 
• Top Social Posts is a list of your posts that perform best under the selected metric.