Email Summary Report

Purpose of this Report

The Email Summary report captures data from all the emails that you send and how the recipients respond. The report excludes any emails sent to less than six recipients. Emails sent to five or fewer people are considered to be test emails.

Information in this Report

• Email - The name of a single email that was sent.
• Date - The date the email was sent.
• Sent - The number of emails sent.
• Received - The number of emails that landed in an email inbox.
• Unique Opens - The number of times the email was opened.
• % Opens - A calculation of the number received divided by the number of opens.
• Unique Clicks - The number of times the recipient clicked on the email content.
• CTR - Click Through Rate is the number of times recipients clicked on something in the email.
• CTOR - Click to Open Rate indicates the effectiveness of your content, design, and offers in your email message. CTOR is calculated by dividing the number of unique clicks by the number of unique opens.
• % Bounce - A bounce occurs when a campaign (email, newsletter, etc.) is not delivered to a recipient. This percentage includes both hard and soft bounces.
• Submissions - Form submissions using a form associated with the email.
• LP Views - Number of landing page views for a landing page associated with the email.
• LP Clicks - Number of landing page clicks for a landing page associated with the email.
• New Leads - The number of contacts that met the lead score threshold for the first time as a result of this campaign.
• # Conversions - The number of conversions generated from a high-quality click. The Call to Action Conversion records the number of clicks on links in website plugins that result in recipients clicking on the Call to Action (CTA) in an email or responding by clicking links in website plugins. Ideally, items identified for conversion tracking are high value and signify a lead is hotter than a standard link. Conversions are intended to take the place of form submissions and give a comparable lead score value. The default value is 50 points.
• Account - The name of the partner account associated with the email.