Using Merge Tags in a Marketing Email

Merge tags are content placeholders that are replaced with actual values when an email is sent. For example, you can use the First Name and Last Name tags to personalize your email for each recipient.

To add a merge tag to email content:

1. Go to a text content block in the email or add a new one.
2. Click into the text box and place the cursor where you want the autogenerated text to appear. 

3. Click Merge Tags.

   

4. Select the tag you want to use - the list contains standard contact fields, plus your custom contact fields. For more information about contact fields, see Contact Fields.

   

   The merge tag is inserted in the format [fieldname], for example [FirstName]. It will be populated with data from the recipient's contact record.

If the information represented by a merge tag is not available for an email recipient (for example, if your contact record for them doesn't include their first name), the email will include a blank space where the content should be.